Dianna's Dash of Different Diction

We're going a bit of a different route on this weeks Dash of Different Diction. One thing I have always found interesting are the different pronunciations companies use across the world. I took a class that included how to target your product/organisation to different countries and population groups which I completely understand. But over here, they even pronounce the names of some products differently. This week we will learn how to pronounce the name of a hair product called Pantene Pro V.

In America, you would say Pan-Teen (teen as in teenager). Here is a US commerical I found on YouTube.


In Britain though you would say Pan-Ten (ten as in the number). Here is a UK commercial from YouTube.


Can you hear the difference?